Description - The National Institute of Health partnered with Pixster to help with their All of Us research program launch day. During the launch Pixster managed 7 unique photo activations across the the country including activations in Chicago, New York, Kansas City, Detroit and others. Each activation had a unique art mural where user would take a photo with the booth and have 1 of 9 color overlays placed on their photo. Users would then paste their photo to the corresponding color on the mural.

Location - 7 Cities, 1 Day

Results- 

• Total Users: 1260

• Emails Captured: 640

• Facebook Users: 49

• Instagram Users: 192

• Twitter Users: 23

• Total Social Reach: 283,794

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